from TED

From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory Sutherland has created his own brand of the Cinderella story. He joined Ogilvy & Mather’s planning department in 1988, and became a junior copywriter, working on Microsoft’s account in its pre-Windows days. An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.

An immediate understanding of the possibilities of digital technology and the Internet powered Sutherland’s meteoric rise. He continues to provide insight into advertising in the age of the Internet and social media through his blog at Campaign’s Brand Republic site, his column “The Wiki Man” at The Spectator and his busy Twitter account.

“Rory is the original advocate of ’360-degree branding,’ a persuasive and charismatic speaker and has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone.”

Gary Leih, Ogilvy Group Chairman

WATCH ME HERE

When you get done watching that check her out at TED. If you liked last Saturday’s TED you will really like this.

(from TED)

Since she stepped back from practicing architecture in order to focus on writing about design, teaching and curating gallery exhibitions, Italian native Paola Antonelli has become a force to be reckoned with in the design world. Working at the Museum of Modern Art in New York since 1994, she now heads up the gallery’s Architecture and Design department and has worked on shows such as “Humble Masterpieces,” which celebrated traditionally unheralded design icons such as the paperclip; “Safe,” considering issues of protection, and “Workspheres,” a look at contemporary workplace design.

Ever mindful that the majority of visitors to MOMA are attracted by artists such as Picasso and Matisse, Antonelli works to ensure that if they do stumble across a design-related show, they’ll be both entertained and enlightened. Her latest book is Exit to Tomorrow: World’s Fair Architecture, Design, Fashion 1933-2005.

When I was in school I wasn’t good at math (I still can’t make change), english (grammar) was sub par and I never felt in the right place. I wish I had believed that you could make a living creating stuff. Just making stuff up. I have a lot a friends that I would say are in the same boat and some that are the best of both worlds.  My friends know who I’m talking about. But are our talents worth anything in this society. I’m glad I work at a place where its pretty high on the priority list.  That brings me to what you will see on this nice Sunday morning.  TED is a pretty cool conference or at least has some visionary speakers that make it worth poking around their site. Meet Ken Robinson. He is talking to me. I hope that I can see what are in my children before the world tells them its a hobby.

(excerpt from TED bio)
Creativity expert Sir Ken Robinson challenges the way we’re educating our children. He champions a radical rethink of our school systems, to cultivate creativity and acknowledge multiple types of intelligence.
Why you should listen to him:

Why don’t we get the best out of people? Sir Ken Robinson argues that it’s because we’ve been educated to become good workers, rather than creative thinkers. Students with restless minds and bodies — far from being cultivated for their energy and curiosity — are ignored or even stigmatized, with terrible consequences. “We are educating people out of their creativity,” Robinson says. It’s a message with deep resonance. Robinson’s TEDTalk has been distributed widely around the Web since its release in June 2006. The most popular words framing blog posts on his talk? “Everyone should watch this.”

A visionary cultural leader, Sir Ken led the British government’s 1998 advisory committee on creative and cultural education, a massive inquiry into the significance of creativity in the educational system and the economy, and was knighted in 2003 for his achievements. His latest book, The Element: How Finding Your Passion Changes Everything, a deep look at human creativity and education, was published in January 2009.

“Ken’s vision and expertise is sought by public and commercial organizations throughout the world.”