How many trees had to die?

Let me first say I know nothing about mailing or the habits of people when it comes to mail. I have no expertise in how it should be done and can only tell you what I’ve read and what I can imagine.  I got an email from a colleague  that sent me a tweet of someone who is part of the shock and awe campaign that is going on right now.  They asked is it necessary to receive a tree a week? That’s a hard question. If it didnt work would we do it or if we had other methods would it work better. Just the fact that we were able to track you down through twitter should give some indication that there may be a better way, one that allows us to know you.  Why don’t we add that field to our data. Yes, I’m suggesting we add a twitter field along with our email field.   This person follows around eighty people that may follow another 90 people wich may follow 300 people and so and and so on.

On the cover of fastcompany this week is Ashton Kutcher also known as @aplusk Great article on new media advertising. Everyone is talking about it but not all are doing it . I think it may be fear of losing the gray haired dude  who calls it some type of mojo. But how may trees have to die?I’ve actually been thinking a lot about this.  But how do y0u concentrate on the product along with the means of letting people know about it? If I ask that question does that mean we are doing too much? I’ll let  my boss figure that one out.  What am I supposed to do?

Peace

Drew