Great Commercials by creatives

drew — Thu, 05 Nov 2009 14:34:09 +0000

There are good commercials and there are great commercials. Out in the yard outside my office we had discussion on what it takes to be a good creative. I initiated the conversation talking about that horrible “febreze” commercial. You know the one where the voices were dubbed in later. I made the comment “How does something like that get to a national scale?” My next question was how do kids suddenly rise to be the top creatives in the country. Firms like crispin porter +Bogusky who I would say are massively creative have kids leading these teams. Are they more creative because they work on a bigger scale? Are their creatives more confident? Is it better to work for a client or within a firm? I know nothing about this. That discussion led to another. A commercial doesn’t have to be good to be affective. How do I know this? I have now spoken about that horrible febreze commercial in two forms. First, in conversation now in a social media form. In Birmingham there is a commercial that plays constantly for Goldberg and to this day I remember the phone number to call because of that commercial. A commercial doesn’t have to be good to be affective. Take a look at the Google search I did on bad over dub here. Bad adr here. So people talk about it. I wouldn’t say I’m a fan of vague commercials but doesn’t there have to be something more that just a jingle. I’ve learned that I know nothing. Well.. I do know the commercial you are about to see is a great commercial. Guinness changed their tag line from “Good things come to those who wait” to “Bring it to life” I don’t really know how much marketing you need to do for Guinness I pretty much think you like it or you don’t but this may make you try it. Fantastic. So what thing are you going to create today?

Drew Francis » Creativity Magazine

Great Commercials by creatives