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Challenge: Create a t-shirt that is cost-effective for teenagers to wear which not only promotes the company’s events but matches creative direction of the event.
Solution: Limited to only 4-color on one side, we used typography on the front and matched the creative direction on the back. This design gave us something interesting to look at on the front of the shirt while giving us room to do a watercolor design on the back, which matched our overall event direction.
Creative Direction
