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Challenge: Create a set of collateral items that excite registrants to not only continue through the process until the event but increase their numbers.
Solution: We built a box that contained items for the registrants and also included a web component. We designed the exterior to give a taste of what’s inside. When they first open the box there is a break down of the items enclosed. Registrants have the option to use the QR code and watch a video about the box or they can just dig in and explore. The major part of the box is a pop-up display, illustrating the theme.
Creative Direction
