Great Commercials by creatives
There are good commercials and there are great commercials. Out in the yard outside my office we had discussion on what it takes to be a good creative. I initiated the conversation talking about that horrible “febreze” commercial. You know the one where the voices were dubbed in later. I made the comment “How does something like that get to a national scale?” My next question was how do kids suddenly rise to be the top creatives in the country. Firms like crispin porter +Bogusky who I would say are massively creative have kids leading these teams. Are they more creative because they work on a bigger scale? Are their creatives more confident? Is it better to work for a client or within a firm? I know nothing about this. That discussion led to another. A commercial doesn’t have to be good to be affective. How do I know this? I have now spoken about that horrible febreze commercial in two forms. First, in conversation now in a social media form. In Birmingham there is a commercial that plays constantly for Goldberg and to this day I remember the phone number to call because of that commercial. A commercial doesn’t have to be good to be affective. Take a look at the Google search I did on bad over dub here. Bad adr here. So people talk about it. I wouldn’t say I’m a fan of vague commercials but doesn’t there have to be something more that just a jingle. I’ve learned that I know nothing. Well.. I do know the commercial you are about to see is a great commercial. Guinness changed their tag line from “Good things come to those who wait” to “Bring it to life” I don’t really know how much marketing you need to do for Guinness I pretty much think you like it or you don’t but this may make you try it. Fantastic. So what thing are you going to create today?
jen clapp
November 5, 2009 at 9:18 am //
Call Goldberg, 800-600-6014. I haven’t heard that commercial in ages, but it seriously is the most effective (maybe not most creative, but definitely effective) example I can think of. In my first mass media & communication class at Samford, we actually talked about that firm and their commercial. Students from out of state that had been in town for less than a month could sing the entire thing. Great marketing for them…